The Hapinoy Store Program focuses on sari-sari stores in the Philippines, which are small neighbourhood convenience stores that sell a wide variety of products, mostly basic commodities. There are approximately 700,000 sari-sari stores all over the Philippines, accounting for 30-40% of total retail sales. Due to supply chain inefficiencies, the prices for goods went up 20%, making it difficult for the poor to afford them. This is where Hapinoy Store Program comes in.
The Store Program starts with the infusion of capital through the resources of the microfinance institution MicroVentures Inc. (which also manages Hapinoy) and continues with the conversion of an existing sari-sari store to a Lead Store, or as Hapinoy put it, a Community Store. The Community Store then acts as a distributor, servicing 100 to 120 smaller stores in the town. Building such a distribution platform allows stores to offer a more affordable and diverse product range for the rural poor and small producers to access a wider market. .
In order to qualify for the program, a sari-sari store must have been operating for at least 6 months. Within the first 6 months of joining, they are then provided with training and support aimed at increasing sales to approximately US$10,000 per month.
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