Naya Jeevan: Pakistan’s #1 Social Enterprise in 2011

TC-P’s Pakistan’s Top Social Enterprises in 2011 survey found that Naya Jeevan is the country’s top social enterprise. Naya Jeevan is headquartered in Karachi and provides low-income families with affordable access to quality, catastrophic healthcare through their unique micro-insurance program.

The company offers its insurance program in Pakistan at subsidised rates under a novel national group health insurance model underwritten by Allianz-EFU, IGI Insurance and AsiaCare. Naya Jeevan works in collaboration with corporate, academic and non-profit institutions in order to catalyse a wave of social responsibility that can then be leveraged to realise a positive sustainable outcome for all stakeholders.

2011 has been a very successful year for Naya Jeevan as the company was able to quadruple its number of beneficiaries. The total number of beneficiaries currently enrolled in the health plan is 15,300 and clients that came on board in 2011 include:

  • Pakistan International Container Terminal Limited
  • Alucan Pakistan (Pvt), Alu Pak Pakistan (Pvt)
  • Philip Morris
  • HRSG Outsourcing
  • Philips Pakistan
  • CinePax (Box Office)
  • FM 91
  • Abu Dawood Trading Co, Pakistan
  • Indus Pharma
  • DHA Services

“Artpreneurs for Change”

Naya Jeevan also launched an initiative called “Artpreneurs for Change” which aims at helping children with disabilities enrol in the Naya Jeeva managed care health plan. The initiative is a collaborative effort between NOWPDP (Network of Organisations Working With People With Disabilities in Pakistan), Fulbright Alumni, Art Therapists and Naya Jeevan itself. Seed funding for the project was given by the US State Department as part of the first ever Alumni Engagement Innovation Fund. The initiative will provide art therapy classes in three schools for children with disabilities and use auction proceeds from the resulting artwork to raise funds and awareness for the healthcare of the affected children.


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