The 2012 Social Change Impact Report presents findings about the current state of social change around the world. The report was commissioned by Walden University and conducted online by Harris Interactive, covering data from February-March 2012. The survey includes perspectives of more than 8,900 individuals in Brazil, Canada, China, Germany, India, Jordan, Mexico and the United States and covers their perceptions and motivations for getting socially involved. Further, the report demonstrates the roles of government, non-profit organisations and the media in social change across different countries.
The 2012 survey is the second annual report and whereas last year’s findings emphasized on the power of social change in action from organisations and individuals who worked together to improve the lives of people around them, this year’s findings focus on how factors such as different economic conditions can influence social change attitudes and behaviours.
Findings of the report show that two-thirds of adults across the globe agree that when economic conditions are bad, it is more important to get involved in social change than when conditions are good. At the same time, many say that their actions do not change when the economy is bad, only 20% of the survey respondents, on average, claim that they are more likely to donate money to a cause or an organisation when economic conditions are bad.
For more detailed information, you can download the report here >>