In 2011, Bain & Company published its second annual India Philanthropy Report which found a significant rise in private donations to philanthropic causes and showed that such donations increased by 50% between 2006 and 2011, indicating a promising trend.
The 2012 report provides a deeper analysis of more recent trends that are contributing to the trend of increasing donations. In order to produce representative results, Bain & Company conducted their largest survey of India’s wealthy individuals to date, polling nearly 400 high-net-worth individuals (HNWIs) and emerging HNWIs in Delhi, Mumbai, Hyderabad and Pune.
The 2012 report focuses on 3 objectives:
- Provide an overview of trends spurring philanthropic growth
- Analyse two factors at the heart of current and future growth: the rise of young philanthropists, and a desire across philanthropists of all ages to invest in education
- Highlight hurdles to continued growth and outline potential solutions
One interesting finding of the report is the growing role of young people in Indian philanthropy (donors under the age of 30). This fast-expanding HNWI class shows a very strong commitment to “giving back”. At Bain they believe that facilitating these young donors and their preferred methods of donating is crucial to the continued growth of philanthropy in India. Also, 77% of Indian philanthropists are novices, with less than 3 years experience.
Another finding is that concerns about the transparency and awareness of giving channels remain, but have eased slightly compared to the prior year. In general, charitable giving has continued to rise over the last twelve months, with HNWIs donating an increasing proportion of their wealth to charitable causes. While the average contribution was 2.3% of total income in 2010, it increased to 3.1% in 2011 and since more than half of HNWIs surveyed expect to boost their donations again this year, projections for 2012 are promising. These next-generation donors show greater interest in making donations through formal channels to established NGOs, rather than giving money to a local religious institution or setting up their own projects as their parents may have done.
Many of these next-generation donors have been educated overseas and want to adopt Western practices that favour more structured ways of giving with a clear focus on outcomes.
The report also points out that although giving in India is on the rise, there is significant room for improvement if it is benchmarked against the US, one of the world’s leaders in private giving, where HNIWs donate an average of 9.1% of their total income to charity.
You can find a complete overview of the survey results here >>